Tag: Marketing to Older Americans

The Dirty Dozen Myths of Marketing to Older Americans

Young at heart and flush with cash, they’re the tech-loving, gym-using, trend-setting, fun-seeking, fashion-shopping, car-buying, food-experimenting, ad-consuming marketer’s dream, who are often ignored by businesses and sometimes society in general. These are active aging consumers who spend close to $3 trillion annually on products and services. In his recent webinar, Jeff Weiss, a marketing expert …

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