50 Plus Agers Market Facts
- Have more discretionary income than any other age group
- Own 73% of all financial assets
- Spend more money on travel than any other age group
- Eat out on an average of three times per week
- Buy computers and smartphones to stay connected!
- Use Internet daily for email, online banking, and purchase products and services
- Exercise more, eat better and feel younger!
In 1996, the first 78 million Baby Boomers turned 50, becoming the fastest growing portion of the population. Over the next decade, Baby Boomers will become seniors at a rate of 11,000 per day. These new Boomers are the most active people over 50 years old. As the population ages, the number of Americans ages 50 to 54 will soar to more than 17 million in 2010. According to a White House sponsored conference on aging, Americans 55 and older have 2 1/2 times the discretionary income of those between 18 and 34. Right now, seniors have almost $4.3 trillion in spending power.
Why Advertise with 50 Plus Marketplace news?
50 Plus Benefits:
- Colorado’s largest 50 plus newspaper with over 200,000 circulation covering 100 cities/towns in 16 counties
- Four local community editions includes Denver Metro (seven counties), Bouder, Larimer, and Weld counties
- Great market resource with over 1.2 million 50 plus agers along the Front Range and growing
- Exciting and informational lifestyle news and columns for all ages
- Connecting 50 plus adults with local businesses
- Mobile user friendly website with appealing online and video ads
The Information Resource for People 50 Years and Older
We reach over 1,211,410 agers in the Colorado Front Range
We Reach…
107,621Boulder County seniors
112,897 Larimer County seniors
111,144 Weld County plus six bonus counties
Denver Metro:
134,886 Adams County seniors
203,960 Arapahoe County seniors
20,320 Broomfield County seniors
187,532 Denver County seniors
99,989 Douglas County seniors
11,164 Elbert County seniors
221,897 Jefferson County senior
879,748 in Denver Metro Area!
Our Mobile Friendly User Website
Our website receives an average of 14,000 visits per month across the world!
Our website exceeded 14,500 visits in 2017 with 54% dedicated from our Colorado visitors. Websites are a powerful marketing tool in reaching the public on a 24 hour basis. Content is an important part to attract our 50 plus readers. Hopefully, our content to provide the latest news and lifestyle articles along with our informational columns help our readers in making choices in their lifestyles.
We offer local weather information with the latest weather statistics on our home page along with our key advertisers in the right panel. The advertisers ads include a link to their website for readers wanting to see more information on those advertisers.
We will be expanding our content next year with more videos too. Visit our video section to see our columnist’s videos!
The Colorado Senior Market:
The Colorado lifestyle is healthy and active. The economy is growing and Colorado has become a popular retirement area. One in five Coloradans are 55 or older and over 100,000 seniors moved to Colorado during the 2000’s. The state demographer has indicated Colorado is still growing at an impressive 20% rate.
Reach The Growing Seniors Market: Advertise in 50 Plus!
Reserve your space Today!
Distribution Strategy
To provide 50 Plus Marketplace News at the household level in each community we serve. At indoor sites, we use wire racks and table top plastic stands to offer copies. Outdoors, we use quality plastic stands with glass door openings in high traffic senior areas.
Each county has sites that are verified to support pickup rates. We have full-time distribution managers to audit and inspect sites weekly/monthly based on reader demand. At 50 Plus Marketplace News, we believe distribution to be a major work-in-progress. We test and re-test sites to ensure the authenticity of our circulation program.
Sample Of Distribution Sites Include: |
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| Medical facilities by office Hospitals and waiting rooms Dentists and labs Eye care centers Pharmacies’ catering to seniors All libraries Health food stores Hearing offices/Audiologists Home health care agencies Nursing homes/Assisted living facilities Senior appropriate restaurants State office complexes County office complexes |
City office complexes Faith community facilities Banks and Credit Unions Community resource fairs & shows Attorneys Barbers & Beauty shops Flower & Gift shops Some Walmarts & Fast Lube locations Catalogue stores, Craft/Hobby stores City Senior centers Auto dealers Apartment complexes Various businesses serving the 50 plus audience |
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50 Plus Marketplace News is a subsidiary of 50 Plus Media Solutions, Inc.